Basis

2025

Fund pages often bury the basics under marketing copy. Basis starts with the price, the change over the selected period, and a single trend line. The time range buttons sit directly above the chart, so changing the window is one tap and the number updates in place.

Below the chart, the basic information is laid out as a plain list of label and value pairs. Index, focus, provider, fund size, expense ratio, distribution policy, and replication method all sit where you expect them. Fund size gets a small gradient indicator, because a number alone does not tell you much about scale.

The card is intentionally flat. Labels are grey, values are black, and the only colour comes from the trend line and a few tags. The goal was to make a complex product feel legible without making it feel simple.

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